TurnetFinance is committed to full transparency about how this platform earns revenue. This page explains every monetization method we use — current and planned — including affiliate partnerships, advertising formats, commission structures, and lead generation. We believe you have the right to know.
TurnetFinance earns money through affiliate commissions, display advertising, pop-up ads, push notification ads, sponsored content, lead generation, and referral partnerships with Nigerian and international financial platforms. This never changes what we recommend. We only recommend products and services we have independently researched. Every piece of content on TurnetFinance is written for accuracy and Nigerian relevance first — not based on who pays us.
This disclosure page is published in compliance with the United States Federal Trade Commission (FTC) Endorsement Guidelines, the UK Advertising Standards Authority (ASA) regulations, and relevant provisions of Nigerian consumer protection and advertising laws including the Federal Competition and Consumer Protection Act (FCCPA) 2018 and guidelines from the Advertising Standards Council of Nigeria (ARCON).
As a Nigerian financial content platform with global reach, TurnetFinance is committed to meeting the highest standard of disclosure across all applicable jurisdictions. We believe transparency is not just a legal requirement — it is the foundation of trust between us and the Nigerian readers and users we serve.
The FTC requires that any material connection between a website and the brands or products it recommends must be clearly disclosed. A “material connection” includes receiving compensation, free products, or other benefits in exchange for mentioning, reviewing, or linking to a product or service. This disclosure applies to all content on turnetfinance.ng including articles, blog posts, tool recommendations, sidebars, social media posts linked from this site, email newsletters, and any other content we publish.
Nothing on TurnetFinance constitutes financial, legal, or investment advice. Our content is for informational and educational purposes only. Affiliate links and partnerships do not imply an endorsement of a product’s suitability for your specific financial situation. Always conduct your own research and consult a qualified financial advisor before making financial decisions.
Affiliate marketing is a performance-based revenue model where TurnetFinance earns a commission when a reader clicks an affiliate link on our platform and takes a qualifying action — such as signing up for an account, applying for a loan, making a deposit, or completing a purchase — on a partner’s website or app.
The commission is paid to TurnetFinance by the partner. You do not pay anything extra as a result of using our affiliate links. In most cases, using our links may even give you access to promotional rates or signup bonuses not available through the partner’s regular website.
When you see any of the following on TurnetFinance, it may be an affiliate relationship:
We mark affiliate content clearly. We do not create fake reviews. We do not promote products we have not independently researched. Our editorial team evaluates every partner against the same standards regardless of commission value.
The following platforms and services are current or recently active affiliate and advertising partners of TurnetFinance. This list is updated as relationships are established or ended.
As TurnetFinance grows, we intend to establish affiliate and advertising relationships with additional platforms relevant to Nigerian financial life. When any of these relationships become active, this disclosure page will be updated immediately.
If your product or service is relevant to Nigerian financial life and you are interested in an affiliate, advertising, or content partnership with TurnetFinance, please reach out via info@turnetfinance.ng. We only partner with platforms that meet our editorial review standards.
TurnetFinance uses multiple advertising formats to generate revenue. Some of these are served by third-party ad networks. Below is a complete disclosure of every advertising format currently used or planned for use on this platform.
Current and planned ad network partners include: Google AdSense / Google Ad Manager, Propeller Ads, Adsterra, Mgid, ExoClick, Monetag, Ezoic, Mediavine (subject to traffic milestones), direct Nigerian brand partnerships, and additional networks as our traffic scales. Each network may collect its own data through cookies as described in their respective privacy policies.
Below is a full breakdown of every revenue model we use or plan to use. We disclose this because we believe you deserve to understand every way this platform generates income.
| Revenue Type | Description | How It Works | Status |
|---|---|---|---|
| CPA — Cost Per Acquisition | Earn when a referred user completes a specific action | You click a link, sign up for a loan app or savings platform, and complete a qualifying action. We earn a one-time fixed fee. | Active |
| CPL — Cost Per Lead | Earn when a referred user submits their information | You fill in a form or register interest with a partner. We earn a fee just for delivering your contact details. No purchase needed. | Active |
| CPM — Cost Per Mille | Earn per 1,000 ad impressions | Display and push ads pay us based on how many times ads are viewed, regardless of clicks. Higher traffic = higher revenue. | Active |
| CPC — Cost Per Click | Earn each time a reader clicks an ad | Banner, native, and push ads pay per click. Revenue depends on click rate and advertiser bid price. | Active |
| Revenue Share / Commission | Earn a percentage of a partner’s revenue | For select platforms (e.g., Fiverr), we earn a percentage of the transaction value on purchases made by referred users, sometimes for an ongoing period. | Active |
| Flat-Rate Sponsorship | Fixed fee for content placement | A partner pays a fixed fee for placement in a sponsored article, newsletter mention, tool integration, or banner position regardless of performance. | Upcoming |
| Lead Generation | Deliver qualified leads to financial institutions | Users who show interest in financial products (loans, insurance, mortgages) may be connected to partner institutions. See Section 9 for full details. | Upcoming |
| Push Notification Ad Revenue | Earn from sponsored push notifications | If you opt into push notifications, sponsored messages from partner ad networks may be delivered to your device. We earn CPC or CPM on delivery. | Upcoming |
| Pop-Under / Pop-Up Ad Revenue | Full-page or pop-up ads on content pages | Third-party pop-up ad networks serve ads that may appear on page load, exit, or after a time delay. | Upcoming |
| Direct Banner Advertising | Brands pay directly for banner placements | Nigerian financial brands pay a monthly or quarterly flat fee for placement in specific banner positions on high-traffic tools and articles. | Upcoming |
| Tool Integration Sponsorship | Financial platforms sponsor individual tools | A loan app or savings platform may sponsor the Loan Calculator or Savings Tracker with branding. Always disclosed. | Planned |
| Subscription / Premium Content | Paid access to advanced tools or reports | Future premium features such as detailed salary reports or personalised financial plans may require a subscription fee. | Planned |
Many Nigerians have encountered “review” websites that effectively function as hidden advertisements. TurnetFinance is built on the opposite principle. Our editorial policy is firm on the following:
Our tools — including the Loan Calculator, Budget Planner, Salary Breakdown Tool, CGPA Calculator, Cost of Living Calculator, and all others — are built using publicly available data, our own research, and verified market rates. No partner can pay to have their rates misrepresented in our tools. If a tool shows that a particular loan app is the most expensive option, that information is published regardless of our relationship with that app.
TurnetFinance accepts sponsored content from financial brands relevant to our Nigerian audience. All sponsored content is subject to the following mandatory requirements:
Lead generation is when TurnetFinance facilitates a connection between a reader interested in a financial product and a financial institution or service provider. Lead generation on TurnetFinance may occur in the following ways:
We do not sell your personal data without your explicit consent. Any lead generation involving identifiable personal information is disclosed at the point of collection with an opt-in mechanism. You may request deletion of your data at any time by contacting info@turnetfinance.ng.
To deliver relevant advertisements and measure the effectiveness of our affiliate campaigns, TurnetFinance and its third-party advertising partners use cookies, pixels, and other tracking technologies. Here is what this means in practice:
You can manage cookie preferences through your browser settings or through our cookie consent tool. Opting out of advertising cookies will not affect your ability to use any feature of TurnetFinance.
TurnetFinance contains links to third-party websites, apps, and platforms. Some of these links are affiliate links. Others are provided purely for informational purposes with no commercial relationship.
Regardless of the nature of the link, TurnetFinance is not responsible for the content, accuracy, privacy practices, or financial products offered by third-party websites.
As a reader and user of TurnetFinance, you have the following rights regarding our commercial relationships and how they may affect you:
We created TurnetFinance because we believe Nigerian readers deserve financial content that is honest, accurate, and genuinely useful — not content designed to extract clicks and commissions at the expense of the reader’s financial wellbeing. Here is what we commit to, regardless of who advertises with us:
If you have questions about this disclosure, want to understand a specific affiliate relationship, want to report a concern about our editorial integrity, or are a brand interested in partnering with TurnetFinance, please reach out through the channels below. We respond to all messages within 48 hours on weekdays.
Version 1.0 — May 2026: Initial publication of full affiliate disclosure and monetization policy. This page replaces any previous partial disclosures. Future updates will be date-stamped and the most recent version will always be accessible at turnetfinance.ng/affiliate-disclosure.